The scientific understanding of the way the brain works has been changing rapidly. Just a few decades ago, electrical patterns in the brain were believed to be unimportant and unchangeable. Neurofeedback was originally dismissed as ‘scientifically impossible’. We now know that long held beliefs about the brain were completely incorrect. Neuroscience has advanced quickly and the medical community can be slow to integrate new approaches based on the rapidly evolving information. Change is coming from a fundamental shift in philosophy, approach, and through consumer demand for non-invasive, drug-free solutions. Slowly, but steadily, more and more individuals are taking advantage of this simple, safe, and non-invasive option.