The scientific understanding of the way the brain works has been changing rapidly. Just a few decades ago, electrical patterns in the brain were believed to be unimportant and unchangeable. The reality of neuro-plasticity, the brain’s ability to change throughout our lives, is changing how we work with people. Neurofeedback was dismissed as ‘scientifically impossible’. We now know that long held beliefs about the brain were completely wrong. Neuroscience has advanced quickly and the medical community has not yet integrated new approaches based on the current view. Change is coming from a fundamental shift in philosophy, approach, and through consumer demand for non-invasive, drug-free solutions. Slowly, but steadily more and more individuals are taking advantage of this simple, safe, common-sense option.